People get bombarded daily — hourly! — with brand messages. (And the news can be a real bummer too.) That said, we will pay attention when brands have something useful, insightful, smart, or hilarious to say. That’s the beauty of strategic content and, more broadly, inbound marketing. Whether you’re a B2B or B2C company, when you’re laser-focused on the humans at the receiving end of your stuff, when you prioritize their needs and wants, they will opt-in or seek you out — and perhaps one day reward you with a purchase.
