ABOUT 1863 Ventures
1863 Ventures is a business development program designed to bridge the gap between entrepreneurship and equity. Our programs seek to accelerate new majority entrepreneurs from high potential to high growth. Our vision is to create $100B of new wealth and economic power for and by the New Majority. The firm provides several programs designed to support various stages in the lifecycle to include early-stage and growth-stage.
1863 Ventures Had Aggressive Goals for Their Cohort Members
The 1863 Ventures team was committed to telling the story of their new majority members. And for the last two years, they had been prolific experimenters, testing out programs and engaging with participants and other stakeholders to shape the narrative on the new majority change-makers.
As they refined their programs, the narrative needed a campaign, called #beyond5, to showcase the New Majority businesses who made it past the initial 5 year ‘chasm of death’ and are accelerating economic development.
So, they came to BloomShift with a challenge — to help 1863 Ventures highlight the new majority entrepreneurs they serve and shape the narrative.
The Strategic Programs Solution Was the Perfect Fit
Once we reviewed their campaign and members, we worked closely with 1863 ventures to implement a Strategic Programs solution to highlight their entrepreneurs.
Our goal was to not only give their members a much-needed highlight, but also to create clear, strategic conversion pathways for visitors to become newsletter subscribers.
Shining a Spotlight on New Majority Entrepreneurs
The resulting design for 1863 Ventures’ narrative married our expertise in creative storytelling with their team’s vision of New Majority entrepreneurs #Beyond5 years in operations.