Ford Motor Company Fund partnered with 1863 Ventures to lead the program execution, and BloomShift to market the launch, of their HI – HERImpact program in Washington, D.C. In the second year, we took the event national to Miami, Florida, and third year to Kansas City, Missouri.
How do you support a corporate giving brand built on automotives?
- WEBSITE DESIGN
- INBOUND MARKETING
- CONVERSATIONAL MARKETING
- MESSAGING & POSITIONING
ALL ABOUT THAT IMPACT
- 1,000+ Registrations Since Launch
- 60+ Summit Speakers
- 25+ Pitch Finalists
- 3 Cities
Mobilizing New Majority Communities
The HI – HERImpact initiative is comprised of an Entrepreneurship Summit, which is designed to build community and increase the capacity of female social entrepreneurs through advice from experts, online tools and networking. The initiative also includes a Pitch Competition at a later date, designed to invest in early and growth stage companies in the region.
We took key elements of proven New Majority community building experiences and then thoughtfully tuned it to the local target community to create a culturally-sensitive awareness and registration campaign.
Overcoming gaps to reach the New Majority
The target communities of the events required bridging access gaps. We focused on the collaborative heart of New Majority stakeholders to ensure the opportunity reached the intended audience.