Orange UP and SUEGO partnered with BloomShift to launch Startup Huddle in Bogotá, Colombia, designed to strengthen the local ecosystem. Rooted in the event’s three core objectives—Educate, Engage, Connect—we crafted a strategy rooted in the defining element of helping one entrepreneur at a time for an event that would be Open, Easy, Current and Innovative.
How do you create a monthly event that’s not only hyper cohesive but also highly localized?
- BRAND IDENTITY
- BRAND, SALES & CUSTOMER SERVICE AUDITS
- MESSAGING & POSITIONING
- CRM & MARKETING PLATFORM MIGRATIONS
ALL ABOUT THAT IMPACT
- 200+ Registrations
- 60+ Connections
- 15+ Sponsors & Partners
- 10+ Speakers
- 5+ Venues Promoted
Launching a Monthly Program
The Startup Huddle program used past-event analysis and attendee feedback to identify what worked well and opportunities to focus on for an enhanced experience.
We took key elements of proven event experiences and then thoughtfully tuned it to the local community to create a culturally-sensitive program to grow and accelerate startup founders.
Creating a safe space for vulnerability
We expanded on the themes of Educate, Engage and Connect during the creative phase. Through the selection process, we curated a diverse group of speakers across various categories to create a new and refreshing experience every month.