ABOUT Grow With Google
Grow with Google is an initiative that draws on our 20-year history of building products, platforms, and services that help people and businesses grow. Through Grow with Google, we aim to help everyone across America – those who make up the workforce of today and the students who will drive the workforce of tomorrow – access the best of Google’s training and tools to grow their skills, careers, and businesses.
Techstars helps entrepreneurs succeed. Through the Techstars Worldwide Entrepreneur Network, founders and their teams connect with other entrepreneurs, experts, mentors, alumni, investors, community leaders, and corporate partners who will help their companies grow.
InnovateCoalition™ is a community not-for-profit focused on connecting, growing and promoting the U.S. Mid-Atlantic Entrepreneurial Ecosystem. We help publish the Hitchhiker’s Guide to the DMV Startup Community, co-produce #FoundersRising Awards, implement world renown ESHIP programs, and promote activities throughout the region.
ABOUT WeWork Labs
WeWork Labs is WeWork’s global innovation platform powering the next generation of industry transformation by helping startups and corporations create the future. … Our programs and services provide the community, education, connections, and mentorship to help anyone take the startup path and grow with us.
Techstars Had Aggressive Goals to Highlight Diverse Founders
The Techstars Startup Programs team was committed to telling the story of diverse startup founders. And for the last decade, they had been running the world-renown Startup Weekend program to inspire new generations to ‘learn, network, startup.’
As they refined their programs, a new partnership with Grow With Google was formed and their narrative needed to incorporate diversity and showcase the New Majority founders who who are forming new startups through their program. They also partnered with InnovateCoalition to help implement the program locally and expand into the deaf community, and WeWork Labs to share their creative space.
So, they came BloomShift with a challenge — to help Grow With Google highlight diverse entrepreneurs coming through the program, and integrating the deaf community.
The Tactical Support Solution Was the Perfect Fit
Once we reviewed their partnership outcomes, we worked closely with Techstars to implement a Tactical Support solution to highlight diverse entrepreneurs at their next Washington, D.C. program.
Our goal was to not only give their sponsor a diverse selection of entrepreneurs, but also to create clear, strategic storytelling mediums for visitors to participate in future Startup Weekend programs.
Creating Stories Around Diverse Entrepreneurs
The resulting stories for Techstars’ report married our expertise in creative storytelling with their vetted 54-hour programming.
— Techstars Startup Weekend DC (@sw_dc) September 21, 2018
Final Techstars + Grow With Google Project Report [launch]